Differential

Simply put, in conjunction with our extensive experience and innovative approach, we invest more time into each transaction to deliver results that are superior to those obtained by “perceived” industry leaders.

FACT: The traditional service model employed by most of TRU’s competition is inherently flawed in several respects. The following points illustrate how TRU’s unique approach differs from the traditional model and benefits our clients.

TRU has no conflicts of interest

TRU exclusively represents office tenants across the United States and does not pursue property management or property leasing assignments. A leading service innovator, TRU is constantly improving and fine-tuning its approach to Tenant representation, ultimately maximizing results on behalf of our clients.

Commercial brokerage firms that represent both Landlords and Tenants can potentially compromise client confidentiality, weakening the Tenant’s position. Which client does the firm stand behind? Tenant or Landlord? Strict confidentiality and well executed negotiations are paramount to successful Tenant representation.

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TRU Service is never compromised by overhead

By design, the TRU model is free from the layers of bureaucracy and massive corporate overhead that can interfere with genuine, quality service. Instead, TRU is focused, lean and high-tech, always investing the appropriate amount of time and energy into each transaction to ensure that every client enjoys the absolute best possible lease terms and conditions.

Large commercial brokerage firms with multiple departments and thousands of boots on the ground foster an environment which requires brokers to meet significant quotas. This model can lead to brokers cutting corners and folding up the tent too early in the negotiation process, ultimately forfeiting Tenant leverage and leaving concessions on the table.

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TRU Results are never undermined by inexperienced leadership

TRU is entirely comprised of senior, battle-tested advisors that drive each assignment, engaging in every phase of the transaction from initiation to execution. Junior brokers are not responsible for executing key exercises within your assignment.

Traditional models typically assign senior brokers to an observation role that can be spread thin across several “House” relationships. Most key tasks, market research, analysis and market interaction are executed by less experienced brokers or staff that might overlook opportunities or trends that seasoned brokers would easily acknowledge and exploit. In the end, the results delivered to the Tenant are inferior to those delivered by TRU.

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TRU will not “hand-off” assignments

From Lower Manhattan to Silicon Valley and everywhere in between, TRU has been tremendously successful employing its methodical “TRU Process” without the involvement of “satellite” brokers. Our senior team’s clear understanding of each client’s corporate objective has allowed TRU clients to benefit from consistency in representation, deliverables and relationships as they establish and grow offices across the country. This consistency and mutual trust has proven to be a great benefit to these TRU clients.

Many commercial brokerage firms have several offices across the country or have formed an “affiliation” with a national network. On paper, these models demonstrate coverage, but in reality the Tenant is “handed-off” to another broker. As our converted clients can attest, “hand-offs” often leave the corporate decision maker feeling as if they’ve gone back to the drawing board in each market, forcing them to re-state the corporate objective and redefine their preferred deliverables. This time-consuming process can often lead to confusion, disconnection between the Tenant and the service provider and most importantly, sub-standard results.

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TRU provides real value-added project management services

From day one, TRU involves its project management team in every complex transaction. Each property under consideration is thoroughly evaluated and the resulting cost projections become a key component in subsequent lease negotiations. This process has been proven to eliminate surprises and wasteful spending as the transaction progresses.

Most traditional commercial real estate firms offer project management services to assist with post-transaction build-out, move-in, etc., however these service providers are rarely engaged in the assignment until after the lease is executed. In many cases, this lack of front-end investigation leads to cost overruns or cut backs due to an inaccurate estimate of necessary funding.

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